Nestled in the heart of Lombardy, Italy — a region steeped in equestrian tradition — Rider’s Gene has been shaping the riding world for over thirty years. Founded in 1994 as a specialist in customisable horse accessories, Rider’s Gene (affectionately known as RG) quickly earned a reputation for its craftsmanship, premium materials, and its unique balance of functionality with relaxed Italian style.

As the elder sibling of the renowned Cavalleria Toscana, Rider’s Gene shares the same uncompromising commitment to excellence. Its collections of sportswear and accessories blend comfort, practicality, and contemporary refinement — offering riders apparel that is both high-performing and distinctly Italian.

At its core, Rider’s Gene’s vision is simple yet powerful: to empower riders to be themselves and express their individuality. What you wear doesn’t define you — you define what you wear.

From its origins in customisable horse equipment to its evolution into modern sportswear, Rider’s Gene has reimagined equestrian apparel with a fresh, authentic perspective.